How To Master Your Weight Once and For All

If you're reading this. Chances are good that you're over 40. And overweight.

If so, then you’re lucky to be reading this because I'm one of the few people who can actually help you with the weight (still working on the age thing). 

I know you want to lose weight. You may even need to lose weight. 

You think about it constantly. You’re obsessed with it.

But, the scale remains the same. 

And if you think about it, it’s been the same story for years. You want to lose weight. You try to eat better or live healthier and sometimes it works for a little while. 

But the moods, cravings, old habits always seem to return.

Along with the weight.

Even just getting started may feel impossible. 

Why?

The big reason is because you’re smart. You’ve tried countless times to lose weight. A few times worked. For a little while. But the weight always returns.

And your unconscious mind knows this. It knows you can start a weight loss plan and maybe even get some results. 

But it also knows you've never maintained it long term. So now that smart brain of yours says “why go through all the pain to end up in the same spot?” 

Until you have a long term focus and strategy, your unconscious mind is going to keep you from getting motivated. 

It doesn't want you to expend the energy. And it doesn't want you to go through the embarrassment and pain you feel when you lose the weight and then gain it back again.

This is a big part of why can't get started.

Your unconscious mind has “unplugged” your motivation because it’s protecting you.

It knows that trying the same plan that hasn’t worked the last 60 times or randomly picking some Monday to start eating perfect doesn't work. 

You need a new plan. Before I tell you what that new plan is. Let’s talk about what you really want.

Weight loss is boring

Becoming sexier. More confident. Younger looking. Is not. 

Make this about becoming the real you. 

Powerful. Successful. Admired. 

A role model. An example of what can be. 

People will listen to you and seek your advice.

You'll experience more pleasure than you have in years. 

You'll uncover strength you never knew existed. 

You'll have adventures you never dreamed possible. 

Life will be exciting. Life will be fun. 

You'll wake up motivated. Eager to see what the day will bring. 

You'll glide through your day. With grace and calm. 

You'll run towards challenges and overcome them quickly.

You'll exude a fierce resolve that people will look up too. 

People will be attracted to your youthful energy.

You'll have fun shopping for clothes. And love wearing them. 

You'll smile when you see yourself in pictures. 

You'll laugh more (and probably louder).

You'll love your body. It will be strong. Bursting with energy. 

You'll move comfortably and have more stamina. 

You'll walk with your head held high. 

You'll be more attractive inside and out. 

You'll act younger than your age. 

You'll feel lighter. 

Life will become easier. 

Your body will feel strong. Bursting with energy.

You'll love looking at yourself in pictures. 

Your relationships will fill you with love.

Life will be what you always wanted it to be. 

You'll be happy. Full of joy. 

You will love your body. 

The transformation you're going to experience is life changing. 

So let’s talk about how you can make this your reality.

A Real Plan

There are 3 steps you must take to master your weight once and for all. 

Before I tell you the first thing. I want to ask you a question. 

Assuming you lose the extra weight, how long do you want to keep it off?

Forever, right? 

Stick with me here because this is really important. 

Most people think their goal is to lose weight. It’s not.

Your real goal is to LIVE at your goal weight FOREVER.

A subtle difference. But a very important one. Because the strategy you use to lose weight quickly is very different from the one you use to lose weight forever. 

And you need to understand this right from the beginning. 

Because the first thing that will make your new plan completely different is that you’re going to focus on your maintenance from day one. 

You’re going to customize a lifestyle plan you want to follow. One that lets you live at your ideal weight for the rest of your life.

Your lifestyle plan will consist of daily habits that give you energy, reduce unhealthy cravings, boost your moods, and keep your body running at an optimum level. 

Your lifestyle plan will also include a custom meal plan. This is your eating habits. What you eat. When you eat. How much you eat. 

The biggest problem with most diets is they expect you to follow their “one size fits all” plans. 

The appeal of this is obvious. It’s easier to just have someone tell you what to eat. 

But you are a unique, one of a kind person. And forcing yourself to follow a meal plan you hate or that doesn’t work for your body doesn’t make sense. 

Having a custom meal plan built around you is your secret weapon to mastering your weight. 

Imagine waking up and looking forward to all the food you were going to eat that day. Relaxed and calm because you knew it was easy to prepare. You loved the foods. And it kept you at your goal weight. 

How amazing would that be? It’s the ultimate dream. But it doesn’t have to be a dream. It’s a reality for my clients. 

Now knowing what to eat is an important part of mastering your weight. But it’s NOT the most important part. 

Which brings us to the second thing you need to master your weight. 

Before I share that with you. I want to draw your attention to something.

Why Diets Will Never Work For You

If you break down almost every weight loss plan or diet you’ll notice something very interesting. 

While they seem different on the surface. They’re basically all telling you the exact same thing:

- What to eat
- What not to eat
- How much to eat
- And sometimes when to eat (intermittent fasting)

Notice anything important missing?

I’ll give you a hint. 

If I had a book with the nutrition information of every food in it or a pill that made you super motivated to eat well. Which would be more helpful?

This gets to the core reason diets are never going to help you master your weight. 

They only tell you WHAT to eat. They never show you HOW to get yourself to do it. 

Put differently, you’re approaching weight loss as a food problem, when it’s actually a behavior problem. 

Knowing what to do is NOT your main problem. 

Knowing HOW to get yourself to do it consistently is.

You know enough right now about how you should eat and live to start losing weight. The problem is you can't get yourself to do it consistently. 

And no diet is going to help you with that. 

You may not realize it. But all your weight loss plans revolve around having an abundance of willpower. 

You don’t know how to change your behaviors. You know how to force yourself to act differently for a little while. 

But what happens when the willpower fades (and it always does)?

When you approach it as a food problem you’re always looking for a meal plan or philosophy that will magically make everything better. 

When you approach it as a behavior problem you put your focus on the real problem. Figuring out how to get yourself to eat foods that maintain your ideal weight.

You can always learn more about nutrition. But the primary issue is how to influence your behavior more effectively. 

Up until now, all you've had to change your behavior is willpower.

You’re bringing a dull, rusty knife to a gun fight if you think you can just change your behavior through willpower. 

It hasn’t worked. And it isn’t going to work. The results prove this.

If you really want to master your weight you need to master your behavior. 

The good news is there is a science to mastering your behavior that you’ve probably never learned despite all your weight loss attempts. 

The ability to influence your behaviors is the missing piece to your weight loss puzzle. 

When you can reduce your desire for fattening foods and boost your desire for nutritious, slimming foods weight loss becomes automatic. 

When you can program in new healthy habits to replace the bad ones your body transforms naturally.

When you can turn up your motivation as easily as you turn up the volume on your radio good decisions flow out of you. 

I’ll say it one last time. 

You know enough about what you should and shouldn’t eat. Stop looking for magic diets. 

You need to learn how to control your behaviors. 

Which brings me to the third and potentially most important step in mastering your weight for good. 

Before I tell it to you, let’s talk about mastery for a moment. 

I want to remind you that losing weight is not enough for you anymore. That’s a crappy goal compared to wanting to master your weight. To be able to easily and enjoyably live at your goal weight for the rest of your life. To never have to stress about food or your body again. 

This is what I want for you (and I hope what you want for yourself). 

The Missing Piece of Your Weight Loss Puzzle

So if mastery is what you want. Let’s talk about the third thing you need include in your plan.

So if mastery is what you want. There is one more thing you must add to your plan. 

More time. You have to extend your time frame.

If you step back and analyze your previous weight loss attempts. You’ll quickly realize you’ve focused solely on the short term. And if you don’t get results quickly, you quit. 

Now this isn’t really your fault. We’ve all been conditioned to think about weight loss with an absurdly short time frame. Every weight loss marketing message you've seen in your life focuses you on how quickly you can get results. 

Now quick results are great. But when quick results are the only thing that matter, you do extreme, unsustainable things.

Let me give an example to drive the point home. 

Imagine you wanted to learn the piano. 

Would you start by practicing 8 hours a day, 7 days a week until you reached your goal?

No. Because by the third day you wouldn't be able to move your hands, you wouldn't be able to concentrate and you'd be frustrated. 

Basically you’d burn yourself out fast.

But isn't this exactly how you've approached weight loss?

Trying to change everything all at once? And then feeling like a failure if you couldn't?

You may not realize it, but you’ve been approaching weight loss like it’s an endurance test. You know those tests where they put you on a treadmill to see how long you can last. There’s no beating them. There’s just seeing how long you can go for.

And isn’t this how you think about diets. You’re always wondering how long you’re going to last on it. No concept of doing it for years. All the focus on losing the weight as fast as possible.

But isn’t your real goal to lose the weight for good?

For something as important as your weight, health and happiness you need to give yourself some more time.

What if you approached mastering your weight like you did college? 

What if you gave yourself a year to master your weight once and for all. To learn. To make mistakes. To grow. To become the best version of you in the best version of your body. 

You can’t just read a diet book or expect you're got it mastered. Just like you couldn't master the piano by reading a book.

True weight mastery is an in depth process. You have to understand psychology. Behavior. Emotional management. How your mind works. How your environment triggers you. How your thoughts influence you. How your self image controls your weight. 

Basically, you need to transform yourself from the inside out. 

We've been conditioned by weight loss marketing that your dream body is just a tip, trick or hack away. 

But it isn't. Mastering your weight is like learning a language or a musical instrument. It requires practice, learning and commitment. 

And until you recognize that and give it the time and energy it requires. Weight loss will always be a struggle. 

In my 16 years of coaching people to master their weight I've seen one strategy work. 

True commitment.

Join Me

There are no shortcuts. But there is a path. 

You need a different approach.  

One that will create different results. 

If you’re still here reading, I want you to join my “Weight Mastery College”. That’s how I think of this program anyways. 

Imagine if instead of just winging it with your weight loss. You actually made a strategic decision to commit a year to mastering all the areas that control your weight, once and for all. 

Crazy I know. What’s crazier is that I’ve been looking around. And I’ve never even seen a weight loss program that was a year. As far as I know this is the only one (might be why 70% of the population is overweight).

And this is what the Thrive program will teach you. Yes we’ll cover nutrition. But the truth is you already know enough about what you should eat to lose weight. The problem is you can’t get yourself to do it long enough to get the results you want. 

This program is going to help you master your eating. 

You’ll eat less.

You’ll eat healthier. 

And you’ll lose weight. 

But the best part is you’ll do this automatically. 

No calorie counting. Or strict willpower. 

At first this idea of a year is shocking. 

Why is it so important to commit to this for a year? Because each season. Each month affects you differently. Maybe you get sad in the Spring and start eating. Maybe the fall bums you out. Maybe you start anxiety eating around taxes. 

In this program you’re actually going to have support. 

You want to live at your goal weight. This program will show you how. 

I can help you live at your goal weight forever. Notice I’m not saying I can help you lose weight. Losing weight is a means to an end. Yes you will lose weight. But your real goal is not to lose weight. It’s to live at your goal weight forever (so that you never have to lose weight again).  

The Thrive Program will help you do this 

Will This Work For You?

This isn’t for everyone. 

I tell you this because I don’t want to waste your time. In a lot of ways this program is the complete opposite of every weight loss program you’ve ever seen. 

So let me get all the potential sticking points out of the way up front. 

If your main goal is to lose weight as fast as possible this isn't for you (you may like the HCG diet).

This is a one year program. It's a long term, strategic solution to mastering your weight. 

It's like college for weight mastery. 

If you don’t enjoy learning, this isn't for you. Because you're going to be learning a lot. 

This is not an easy program. There is a lot of material. You're going to have to commit 1-2 hours a week to watching the trainings and at least 15 minutes a day to get incredible results. 

If you don't have the time to commit right now, do not join. Just like you wouldn't get good results in college if you couldn't make the classes or study. The same applies here.

You are going to get frustrated and confused. 

In this program you're going to learn new things. Learning new things is frustrating. 

You will come out the other side a wiser person, but I want you to be prepared for it. 

You may not lose weight right away. Or you may. This program is about permanent weight loss not instant weight loss. 

You can’t be negative. If you join the program we’re going to be spending a lot of time together. You’re going to be frustrated and annoyed sometimes. Don’t take it out on me and the other members. Negativity is the fastest way to bring yourself and everyone else down. 

You have to be solution oriented. You can’t obsess about all your problems. And you will have problems so this is crucial. I want you to come to me with your problems and challenges. But we’re going to focus exclusively on solving them. 

I’m not going to tell you what to eat. You’re going to build a customized one of a kind plan for yourself. Based on your preferences, lifestyle and genetics. This can be frustrating. It’s easier to just have someone tell you what to do. But that almost never works. Trying to force yourself to follow a diet you hate is a waste of time. 

Having an eating plan you enjoy and that works for your body is the key to living at your goal weight forever. 

You're going to learn how to master your thoughts, feelings and behaviors. 

This will give you the ability to take control of your eating and lifestyle. 

And that will allow you to live at your goal weight in a body that looks great. You’ll have energy. You’ll feel good. 

This program will give you all the tools you need to live at your goal weight. However, it is up to you to use them.  

You will start the program by implementing a healthy lifestyle. This serves as a rock solid foundation you're building your dream body on. It does not start by focusing on cutting calories. 

The focus is not on short term results. It's on long term results. 

Where will you be one year from now?

Stop looking for shortcuts and quick fixes. Commit yourself to mastering this area of your life. 

You can do this. 

Imagine how incredible it would feel to be free of the weight. Not just physically. But mentally and emotionally as well. To not have to think about it ever again. 

To look in the mirror and be excited to show off how good you look. 

To have the energy to play with kids or grandkids.

To have a comfortable body. 

To feel proud of yourself. 

You can quit any time you want. There are no contracts. However I would strongly suggest you make a year long commitment right at the start. 

Why?

Because you’re going to have ups. But you’re also going to have downs. There is a good chance in the past when you have had downs you quit. You may find this is a recurring pattern for you. 

It needs to change if you’re going to get the results you truly want. 

Showing up when you don’t want to is the easiest and fastest way to break through to the next level. 

I’m not going to listen to you complain every week.  I’m not guaranteeing you’re goin

You're going to learn how to think differently. 

You're going to learn how to feel differently. 

You're going to learn how to behave differently. 

And your body is going to look different.

This is your chance to do it different. 

Stop

But what's worse is that you're probably trying to do this alone, which causes TWO big challenges.

First, you're going to have ups and downs. So, it's crucial that you have some support system in place for when the downs happen so you can get back on track as quickly as possible.

Second, if you don't have anyone around who has the body and health you want, then your journey is going to be much more difficult because you have to spend so much time and energy "reinventing the wheel" instead of just utilizing strategies that are already proven to work.

It's these two things I had in mind when I created the Program Yourself Thin Weekly Training & Support program. 

This program is the result of my 15-years experience helping people lose weight. And it's the personal, weekly support that you need to help you succeed.

Introducing the Program Yourself Thin LIVE Weekly Training & Support Program. 

It truly is your fast-track education in psychology and weight loss... COMBINED with personalized training with step-by-step techniques for overcoming food cravings and self-doubt. 

Finally... you'll have a fail-safe way to lose weight, without experiencing all the resistance, willpower, and food cravings... so you can lose weight without restrictive diets or strenuous exercise. 

Not only will you get live weekly trainings showing you cutting edge techniques for weight loss... you'll also get the support you need with the weekly group coaching call. Every week you're going to receive a video coaching lesson from me to help you create your dream body in the shortest time possible. 

Better yet... these tactics are way more powerful than stuff you'd learn at Weight Watchers... AND you get to learn all of it from the comfort of your own home! 

You don't have to leave your house and go to some 2-hour meeting. 

Instead, you'll have me live, every Tuesday night, showing you the most effective strategies for creating the body of your dreams. 

And you're going to get ONGOING weekly support to make sure you stay on track.

When you join The Thrive Program you'll receive:

Instead, you'll have me live, every Tuesday night, showing you the most effective strategies for creating the body of your dreams.

This program gives you everything you need to master your weight.